For many professional services firms, selling is a blind spot. For some, especially in the accounting industry, selling is a dirty word. For others it’s a mystery or at the very best an elusive art …
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Before you can get really active with marketing your accounting or advisory firm, you need spare capacity.
At our last Marketing Masterclass I asked the accountants and advisors in the room which topics they’d like covered …
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This Wednesday our member-only #paradoxlive webinar is on the topic, Twitter For Accountants & Advisors – A Hands-On Guide To The Why, What And How Of This Powerful Social Media Tool.
It’s a one hour webinar …
Read More →I’ve had some very interesting conversations with accounting and financial planning practitioners this week.
Specifically about selling additional services and generating internal referrals between accounting and financial planning.
The discussions were part of my preparation in facilitating …
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As a member of The Modern Marketing™ Academy you can log in to a live online Q&A session on the first and third Wednesday of each month***, where you can have your questions answered about …
Read More →Many marketers will try to tell you that a core part of your firm’s marketing strategy is differentiation.
In my view differentiation is nothing but a pipe dream.
When most marketing consultants and business owners talk about …
Read More →We know many accounting firms who are embracing cloud computing, both in their firm and in advising clients. On the other hand, we also know many firms who have their fears and doubts about aspects …
Read More →In Part 1 of this article series we explored how, in marketing for accountants, you can use deadlines to help make your firm’s marketing happen. In Part 2 of the series …
Read More →In Part 1 of this article series I gave you some tips on the types of deadlines that help (and don’t help) you get active with your firm’s marketing. After all, marketing is so very …
Read More →If marketing your accounting or advisory firm is such an easy thing to postpone (see previous blog post here), how can you introduce some urgency to your marketing?
Much of what an accounting …
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