Social media is as here-to-stay as email. Yet many businesses are still sitting on the sidelines with a let’s-see-what-happens approach to social media. Or worse…
They’re dabbling.
They set up, for example, a Twitter account but then …
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Five quick things about social media …
It is here to stay. It is not a fad
It is a massively effective influence tool. For …
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Do you remember that last brochure created for your firm? That one where you mailed it out to a list of prospective people clients and then a number of people telephoned you and thanked you …
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Riding my bicycle to the office this morning (under a blue sky and coming heatwave!) I happened to glance to my left, up a street I had never ridden along before. I noticed that it …
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One week into 2013, and the plethora of articles about ‘New Year’s Resolutions’ have already washed over us. Again.
Rather than think about creating resolutions (which seem to be inherently short-lived!), let’s instead think about forming …
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Marketing is a blindspot for most accounting and financial planning firms.
They “don’t know what they don’t know”.
Yet, for firms that bridge that gap and either:
Learn how to become effective in how …
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Video is one of the hottest areas in marketing right now. Online video that is.
We have reached a point in developed countries where bandwidth is large enough to give viewers a good experience, even on mobile …
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Our next member-only webinar for firms in our Modern Marketing Academy program is on Wednesday 22 August at 11:30am to 12:30pm Australian Eastern Time.
To register, Read More →
We are well past the era where firms could afford to think, “We’ve got to have a website,” and think that simply having a website was sufficient. A case of, “tick that box”.
Well, here are …
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How to be a dinosaur:
Hire accountants based solely on their technical skills
Put Grinders in front of clients
Fail to balance your team with Minders and Finders
Ignore that the Grinding skillset is being commoditised
Ignore the global out-sourcing …